TY  - GEN
T1  - A corpus-based study of Thai persuasive texts : a transitivity analysis of talisman advertisements
T3  - The 19th European Systemic Functional Linguistics Conference and Workshop
A1  - Patpong,Pattama Jor
Y1  - 2008/09/08
N2  - This study aims to explore talisman advertisements as examples of persuasive discourse widely found in Thailand. In the Thai context, the advertising of talismans and Buddha images seems prevalent in a wide range of printed media - leaflets, newspapers, magazines, and books. Data for this paper are drawn from a corpus consisting of twenty talisman advertisements. All of them are taken from Thailand';s best selling-printed newspaper - Thairath. This talisman corpus is composed of 629 clause complexes and 2,565 clause simplexes (involving a little over 20,000 words). The study explores the talisman advertisements stratally by investigating three strata - context, semantics and lexicogrammar. Contextually, the generic structure of the persuasive discourse - Generic Structural Potential (Hasan, 1984b/1996) - is proposed. Semantically, some nuclear and elaborative semantic properties realizing each generic stage are discussed. Lexicogrammatically, an exploration of experiential resources is the main focus of this study: how talisman advertisements are construed grammatically in the transitivity system of Thai.
KW  - Linguistik
KW  - Korpus <Linguistik>
KW  - Diskurs
KW  - Talisman
KW  - Anzeigensprache
KW  - Thailändisch ,Transitivität
CY  - Saarbrücken
PB  - Universitäts- und Landesbibliothek
AD  - Postfach 151141, 66041 Saarbrücken
UR  - http://scidok.sulb.uni-saarland.de/volltexte/2008/1698
ER  -