TY  - THES
T1  - Evaluative priming in non-evaluative priming tasks : a mutual facilitation account
A1  - Schmitz,Melanie
Y1  - 2012/09/11
N2  - The main purpose of this thesis is to introduce and examine a three-process model on evaluative priming which may account for evaluative priming effects (i.e., faster and more accurate responses to a target following an evaluatively congruent when compared with an incongruent prime) in various task settings. The model was developed with regard to theoretical interpretations of evaluative priming and on the basis of the empirical evidence of the evaluative priming effect. On the one hand, different variants of the evaluative priming paradigm (i.e., the S-R[stimulus-response]-based variant with the evaluative categories being task-relevant and the S-S[stimulus-stimulus]-based variant with the evaluative categories being task-irrelevant) have remarkably different and partly conflicting requirements on the memory representation of evaluative connotations. On the other hand, the empirical evidence of evaluative priming effects beyond the S-R-based variant is highly ambiguous since positive, null, and even negatively signed effects have been published (see Klauer & Musch, 2003, for a review). 
KW  - Allgemeine Psychologie
KW  - Affekt
KW  - Beurteilung
KW  - Priming
KW  - Evaluation
KW  - Elektroencephalogramm
CY  - Saarbrücken
PB  - Universitäts- und Landesbibliothek
AD  - Postfach 151141, 66041 Saarbrücken
UR  - http://scidok.sulb.uni-saarland.de/volltexte/2012/4956
ER  -