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InProceedings (Aufsatz / Paper einer Konferenz etc.) zugänglich unter
URN: urn:nbn:de:bsz:291-scidok-16987
URL: http://scidok.sulb.uni-saarland.de/volltexte/2008/1698/


A corpus-based study of Thai persuasive texts : a transitivity analysis of talisman advertisements

Patpong, Pattama Jor

Quelle: (2008) The 19th European Systemic Functional Linguistics Conference and Workshop
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Dokument 1.pdf (740 KB)

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SWD-Schlagwörter: Linguistik , Korpus <Linguistik> , Diskurs , Talisman , Anzeigensprache , Thailändisch ,Transitivität
Freie Schlagwörter (Englisch): corpus , persuasive discourse , talisman , advertisement , transitivity analysis
DDC-Sachgruppe: Sprachwissenschaft, Linguistik
Dokumentart: InProceedings (Aufsatz / Paper einer Konferenz etc.)
Sprache: Englisch
Erstellungsjahr: 2008
Publikationsdatum: 08.09.2008
Kurzfassung auf Englisch: This study aims to explore talisman advertisements as examples of persuasive discourse widely found in Thailand. In the Thai context, the advertising of talismans and Buddha images seems prevalent in a wide range of printed media - leaflets, newspapers, magazines, and books. Data for this paper are drawn from a corpus consisting of twenty talisman advertisements. All of them are taken from Thailand';s best selling-printed newspaper - Thairath. This talisman corpus is composed of 629 clause complexes and 2,565 clause simplexes (involving a little over 20,000 words). The study explores the talisman advertisements stratally by investigating three strata - context, semantics and lexicogrammar. Contextually, the generic structure of the persuasive discourse - Generic Structural Potential (Hasan, 1984b/1996) - is proposed. Semantically, some nuclear and elaborative semantic properties realizing each generic stage are discussed. Lexicogrammatically, an exploration of experiential resources is the main focus of this study: how talisman advertisements are construed grammatically in the transitivity system of Thai.
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