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Lizenz
InProceedings (Aufsatz / Paper einer Konferenz etc.) zugänglich unter
A corpus-based study of Thai persuasive texts : a transitivity analysis of talisman advertisements
URN: urn:nbn:de:bsz:291-scidok-16987
URL: http://scidok.sulb.uni-saarland.de/volltexte/2008/1698/
Quelle:
(2008) The 19th European Systemic Functional Linguistics Conference and Workshop
pdf-Format:
Dokument 1.pdf (740 KB)
SWD-Schlagwörter:
Linguistik , Korpus <Linguistik> , Diskurs , Talisman , Anzeigensprache , Thailändisch ,Transitivität
Freie Schlagwörter (Englisch):
corpus , persuasive discourse , talisman , advertisement , transitivity analysis
DDC-Sachgruppe:
Sprachwissenschaft, Linguistik
Dokumentart:
InProceedings (Aufsatz / Paper einer Konferenz etc.)
Sprache:
Englisch
Erstellungsjahr:
2008
Publikationsdatum:
08.09.2008
Kurzfassung auf Englisch:
This study aims to explore talisman advertisements as examples of persuasive discourse widely found in Thailand. In the Thai context, the advertising of talismans and Buddha images seems prevalent in a wide range of printed media - leaflets, newspapers, magazines, and books. Data for this paper are drawn from a corpus consisting of twenty talisman advertisements. All of them are taken from Thailand';s best selling-printed newspaper - Thairath. This talisman corpus is composed of 629 clause complexes and 2,565 clause simplexes (involving a little over 20,000 words). The study explores the talisman advertisements stratally by investigating three strata - context, semantics and lexicogrammar. Contextually, the generic structure of the persuasive discourse - Generic Structural Potential (Hasan, 1984b/1996) - is proposed. Semantically, some nuclear and elaborative semantic properties realizing each generic stage are discussed. Lexicogrammatically, an exploration of experiential resources is the main focus of this study: how talisman advertisements are construed grammatically in the transitivity system of Thai.
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