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doi:10.22028/D291-40351
Title: | The Role of Sustainability for the Acceptance of Last-Mile Delivery Methods: Do Consumers Really Care? |
Author(s): | Klein, Patrick Krempel, Laurin Popp, Bastian |
Language: | English |
Publisher/Platform: | EMAC |
Year of Publication: | 2023 |
DDC notations: | 330 Economics |
Publikation type: | Other |
Abstract: | Retailers face a growing demand from consumers for convenience and an increase in environmental awareness. Last-mile delivery constitutes a relevant area, in which retailers and logistics providers must jointly fulfil these needs. Drawing on the Technology Acceptance Model and the Theory of Planned Behaviour, this paper contributes to previous literature by studying the relevance of perceived sustainability for the acceptance of three common delivery methods in omni-channel-retailing. The results show that perceived sustainability influences usage behaviour, with the influence being stronger for Click & Collect than for home delivery and parcel lockers. Convenience, represented as perceived usefulness, is an important driver of acceptance behaviour in all three delivery methods. Retailers therefore are advised to increase the network of collection points, to develop more sustainable and convenient delivery options, and to intensify collaborations with logistics providers. |
URL of the first publication: | https://proceedings.emac-online.org/pdfs/index.cfm?abstractid=A2023-114443 |
Link to this record: | urn:nbn:de:bsz:291--ds-403515 hdl:20.500.11880/37700 http://dx.doi.org/10.22028/D291-40351 |
Date of registration: | 24-May-2024 |
Notes: | Abstract - In: Proceedings of the European Marketing Academy - Titel der Konferenz: EMAC 2023 Annual Conference - Konferenzort: Odense, Denmark |
Faculty: | HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft |
Department: | HW - Wirtschaftswissenschaft |
Professorship: | HW - Prof. Dr. Bastian Popp |
Collections: | SciDok - Der Wissenschaftsserver der Universität des Saarlandes |
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